In this video, I take apart 3 errors that should be avoided at all cost when optimizing your website. I used a real-life example: the website of a Tucson-based printer, a website built with a mediocre site builder.
The 3 major errors on this site are:
- Multiple outgoing links in its home page: Most links directing outside your website will lower your rankings in Google. Not all of them, but most, especially if they are sitting in your home page. I published an article on the issue on this site earlier.
- Multiple banners in the home page: Links and banners — especially when they are very visible on your page — risk directing your visitors outside your website, losing them to your products.
- Wrong keywords: You can get a Page 1 listing in Google on keywords that attract zero traffic. Before you optimize your website, you have to research and determine what exact keywords your site should be positioned for.