Monthly Archives: October, 2011

Improving conversions on an e-commerce site

October 19th, 2011 Posted by Local SEO, Website Engineering 85 comments

Getting traffic to a website is only part of the equation of making your site profitable.

A case study published on by Matthew Niederberger (Aug 2011) brings solid evidences that some ‘trust seals‘ are more trusted than others, and more instantly recognized.

This in turn translates into more sales: when visitors are more comfortable with the safety of their wallets, they pull out the credit card more easily.

But Niederberger‘s case study does not only sort the wheat from the chaff among trust logos. It also shows that people decide to trust a site with their payment information on the basis of other clearly identified factors.

This case study is a very good read (8-12 minutes) with the potential to deliver a high ROI for the time you will invest reading it.


To your success,

Phil Chavanne