Let’s discuss your road map to stardom and riches…

Array of Services

OUR MISSION: TO CREATE A WEBSITE AND SOCIAL  PRESENCE SHOWCASING YOUR EXPERTISE

IN A MANNER SO COMPELLING THAT PEOPLE ARE SOLD ON YOU BEFORE YOU EVEN PITCH THEM.

Yes! We build terrific websites, and offer terrific photography, Photoshopping and videography services.  But our mission does not stop at good looks. We make your expertise widely known and acknowledged on a local, regional or national level.

A 'WOW' WEBSITE

Your expertise is best demonstrated with a jaw-dropping website.
EXPECT: A site that makes your prospects
and clients say 'WOW!'

website

FULL SITE OPTIMIZATION

When we deliver your WOW site, it is already fully optimized.
EXPECT: No need to hire any
SEO guy. Ever.

seo

FULL SOCIAL MEDIA ONBOARD

Your WOW site comes with never-seen-before social media integration.
EXPECT: New prospects and existing clients
to be often in touch.

social

MAGNIFICENT VISUAL SERVICES

Screaming visuals make people want more of you. They absolutely do.
EXPECT: Photo, video and photoshopping
that set you a class apart.

visual
expert

FULL 'MEET-THE-EXPERT' STRATEGY

We are in one business only: making you a recognized expert.
EXPECT: A 100% unique strategic road map
to achieve this goal.

support

FULL-ON STEP-BY-STEP SUPPORT

We help you all the way to implement your 'Meet-The-Expert' strategy.
EXPECT: More social followers, more
prospects, more sales.

lead

EXTREME WEB PRESENCE

The Meet-the-Expert strategy 'carpet-bombs' the web with your expertise.
EXPECT: 100s of potential sources
of prospects.

report

REPORTING AND MEETINGS

We report results and meet once a month (or more) with our clients.
EXPECT: 'Results-at-a-glance' reports, tight communication around goals.

You & us

WOW DESIGN

We over-deliver on the WOW
factor. That's what all our
clients say.

WOW VISUALS

Beauty sells. Even if you own a
junkyard (which is pretty cool)
we’ll make it look really WOW.

VISIBILITY STRATEGY

Making cool sites is what we do
for pleasure. Super-selling your
expertise is our true calling.

ROOTING FOR CLIENTS

If we decide to work for you, be
assured you won't have better
fans and cheerleaders.
We go all the way.

Meet the team

dobro-BW
 

Phil

CEO

A linguist by trade, I got turned on by website design and SEO in 1999.  Over the last 15 years my teams and I have engineered 3,500+ websites and 2 software platforms.

With 25 years of multinational businesse experience  in France, North Africa, the U.S. and China we will engineer a successful business outcome for your web project.

Websites engineered for business do make MONEY.

BUSINESS EXPERIENCE

95%

PROCESS ENGINEERING

90%

CREATIVE THINKING

95%
DSC_1109-alex1
 

Alex

Project Manager

Phil and I started working together on websites back in 2002. We incorporated in 2007 and decided to improve the sales and profits of small businesses in China and the U.S.

Wherever your business operates, we will engineer your website
so that you make money in your market.

PROJECT MANAGER

90%

TEAM BUILDER

95%

ENGINEERING MANIAC

90%
IMG_20130311-bill-copy
 

Bill

Developer

I joined Phil’s and Alex’s team in 2009 to rock our clients’ socks off. My role is to make complex software tasks look simple on your website.

The best websites lead visitors to taking action.
Well-engineered websites offer multiple ways to take action.

PROBLEM SOLVING

95%

COMPLEXITY REDUCTION

90%

TEAM PLAYING

95%
282007-cattla
 

Lee

Web Designer

I started developing WordPress websites when the platform wasn’t as exciting as it is today. My role in the team is to WOW your visitors.

Do people ‘feel really good’ when they look at your site?
NOT?  Time to call us and redesign what you have.

WORDPRESS DESIGNER

98%

HTML5 WIZ KID

86%

PHOTOGRAPHER

80%
Garrett
 

Garrett

Videographer

At age 11. I decided to become a visual storyteller. I develop video stories around your company, your product, your service. We leave your future clients wondering why they didn’t meet with you earlier.

Video is pictures in motion to tell your future clients
the back-story of your business. Make it compelling.

CAMERA

98%

EDITING

90%

SOUND

85%

What our clients say

We are a ’boutique’ web design firm.

We give our clients all the attention they deserve.

Click on this icon to read our reviews.

  • 0:43

    Why local massage therapist Gary Olsen works with Vanguard Websites

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    Why business consultants work with Vanguard Websites

  • 0:52

    Architect Stephen Bohn, about Vanguard Websites

Let’s discuss your road map to stardom and riches…

Photo & video marketing services

To discover our photography, please visit www.ShotsDeluxe.com

Thinklog

SEO: High Competition & Backlink Check

SEO: High Competition & Backlink Check

This article could be titled “Backlink check to verify how hard it may be to rank in page 1″.

When analyzing how hard it will be to rank a site in Page 1, we gauge the competition for our keywords of choice and perform backlink checks.

People who do not specialize in SEO are sometimes confused […]

Marketing Mix: Try Several Channels & Measure Results

Marketing Mix: Try Several Channels & Measure Results

Online marketing goes hand in hand with offline marketing. Your marketing is as good as you establish the right mix for your business and clients. Research studies show why, and a few statistics will help illustrate this.

In the early days of internet marketing […]

Landing page design for a real-estate broker

Landing page design for a real-estate broker

CASE:  Mini-case study – Landing page design for a real-estate broker in Tucson

MISSION:

(1) Generate real-estate leads in the framework of a banner display campaign; (2) Create a landing page design that reflects well on the public image of the broker.

CHALLENGES:

(a) The lead generation campaign uses display networks to generate interest in a local builder trade-in program. Past history show the banners getting clicks (CTR > national average) but not converting into calls.

(b) Landing page must be full responsible and mobile-friendly. It must download speedily: the clicks will come both from mobile devices and desktops.

(c) The design of the landing page must reflect the high-quality level of the broker’s services.

SOLUTIONS:

(1) We designed a 1920 pixel-wide page with translucent surfaces and a gold/beige/black theme to reflect quality and affluence.

(2) We integrated 4 “How-To” videos previously shot with the broker’s team. Each video delivers valuable advice to anyone looking to buy a home in the local market.

(3) We clearly identified the call-to-action by highlighting it in a black box with a lime green “CALL ME” button.

(4) Despite the use of 2 large photos in the background, the page is extremely speedy. The mobile version was redesigned using CSS.

RESULTS:

The page is just launched so we don’t have a history of conversion just yet. What we can say is that visually, it reflects well on the broker’s image and that it is speedy.

Link: http://buildertradeinaz.com/vitalinfo

Landing page Excelsior Real Estate v4-1 lowrez
Battle-Tested SEO Rules for Websites

Battle-Tested SEO Rules for Websites

Years after we published this article about battle-tested SEO rules for websites, we decided to update it, include new SEO rules and dump the old ones. We at Vanguard Websites Tucson practice ‘perennial SEO‘ — viz. SEO that gets 100% along with Google’s mission statement and goals:

[…]

HELMET CENTRAL Retail Site – Mini Case Study

HELMET CENTRAL Retail Site – Mini Case Study

CASE: Building a retail site for the Helmets department of the Renegade Classics Tucson store.

MISSION:

(1) Increase helmet sales in the store; (2) Lower the cost of advertising; (3) Improve the web presence of the store; (4) Strengthen the branding of the helmets department of the store.

CHALLENGES:

Challenge #1 was to make sure the store would not lose its SEO rankings for “helmets” and “tucson”.

Challenge #2 was to ensure website visitors have access to the full offer, whatever type of helmets they are looking for.

Challenge #3 was to increase the Quality Score of the helmets ads of the store in Google Adwords, so as to lower the cost per click (CPC) and the overall Adwords budget of the store.

SOLUTIONS:

(1) Rather than creating additional pages on the main domain, we developed a new retail site which we installed on a subdomain. This allowed us to brand the department “Helmets Central” more strongly than just additional pages on the existing site, and it also enabled us to build a separate database and run it separately from that of the main site.

(2) Since motorcycle helmets are clearly categorized in the market, we organized the database by the top known categories, and created a product for each helmet carried by the store, under “brand”, “type” and “model”. The website navigation offers multiple ways to access a specific brand, a specific helmet and a specific type of helmet. This enables visitors to access the full breadth of the offer.

(3) Because each product is clearly identified, and each type of helmet is associated with a complete ‘description blurb’, the Adwords Quality Score of every page is now higher than ever before when all helmets ads were landing on a single helmet page on the main site. As a result, the CPC decreased.

(4) As we created single page for single products, the number of relevant pages of the website increased, leading to a higher number of indexed pages in Google and better SEO rankings for the store on long-tail queries AND fat-tail queries.

RESULTS:

The new retail site for Helmet Central gives the store a much stronger presence in the search results, a stronger branding for their Helmets Department, and generates more foot traffic to the store which ultimately results in higher helmet sales

Using Facebook The Right Way – Business vs. Personal

Using Facebook The Right Way – Business vs. Personal

Here is a Black Friday scenario that could happen to you.

You heard about Facebook being the latest and greatest, how Facebook performs miracles for businesses, how you are missing out on the new revolution if you […]

Contact information

OUR OFFICE

Address: 2710 S Pace West Dr., Tucson, AZ 85730
Phone: 727-415-8912
Email: phil [at] vanguardwebsites.com

BUSINESS HOURS

Monday to Saturday: 8:00 am to 8:00 pm Arizona Time
Sunday: Closed (We honor the LORD time!)

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